Crisis

strategic-communication-and- copywriting

Redacción corporativa

Comunicar cambios en la empresa: guía en 7 pasos [+plantilla gratis]

Por Mariela Ghenadenik / 27 mayo 2025

¿Por qué un simple anuncio de cambio puede convertirse en la crisis interna más grande del año? La respuesta casi […]

Redacción corporativa

Honestidad brutal ¿sí o no?

Por Mariela Ghenadenik / 8 junio 2020

«No tengo filtro: yo digo lo que pienso”. La sinceridad es una gran virtud que a veces puede meternos en

Storytelling

Storytelling en cuarentena: 5 tips

Por Mariela Ghenadenik / 15 abril 2020

En el océano de contenidos ¿cómo hacer para llegar a tu audiencia o generar el boca a boca si solo

Redacción corporativa

7 contenidos a reformular en épocas de crisis

Por Mariela Ghenadenik / 21 mayo 2019

En momentos de pocas ventas y oportunidades en stand by, la inversión en contenido y posicionamiento pasan a ser la

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Siempre activado

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duración	Descripción
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.