Crisis

Redacción corporativa

Honestidad brutal ¿sí o no?

Por Mariela Ghenadenik / 8 junio 2020

«No tengo filtro: yo digo lo que pienso”. La sinceridad es una gran virtud que a veces puede meternos en […]

Storytelling

Storytelling en cuarentena: 5 tips

Por Mariela Ghenadenik / 15 abril 2020

En el océano de contenidos ¿cómo hacer para llegar a tu audiencia o generar el boca a boca si solo

strategic-communication-and- copywriting

Redacción corporativa

7 pasos para comunicar un cambio dentro de una empresa [+DESCARGABLE]

Por Mariela Ghenadenik / 27 mayo 2019

Los cambios generan ansiedad y la comunicación clara es crítica para acompañar cada etapa de un proceso. Algunas recomendaciones para

Redacción corporativa

7 contenidos a reformular en épocas de crisis

Por Mariela Ghenadenik / 21 mayo 2019

En momentos de pocas ventas y oportunidades en stand by, la inversión en contenido y posicionamiento pasan a ser la

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